Case Study - 0 to 6,000 Daily Sessions in 6 Months Utilizing People Also Ask (PAA) Questions
ProblemPrioritizing content for long-tail keywords and topics can be challenging because search volume data for such keywords can be noisy and inaccurate. Besides search volume, there isn't any readily available metric that determines the popularity of one keyword/topic over the other.
TheoryAs we were building our PAA Tool, we noticed that the same PAA questions were being repeated for a large number of search keywords in multiple cases.
SetupWe decided to test this approach and selected an informational site where no work had been done besides adding some content in late 2020. This was a vanilla website that launched in 2019. Until the end of 2020, the website had roughly 60 content pages.
ImplementationBeginning in Feb 2021, we started prioritizing content creation solely based on ideas from the PAA dataset around the head topic and uploading them to the website.
ResultsCurrently we are seeing these 100 pages hitting > 6K daily sessions and the growth is still ongoing. There has been absolutely no link building done and the website traffic growth for the existing pages has been flat during this time frame.
Parting ThoughtsIf our strategy used just the search volume methodology, we would have either not discovered or overlooked these topic ideas. The monthly search volume for the main keywords for these 100 pieces of content was fairly low (under 200) and seeing that we wouldn't have prioritized or created content for some of these keywords/topics.
As we keep working on enhancing the tool, we would love to hear from you - issues, feedback, ideas, anything!
We are actually users of the tools ourselves, and use this to enhance our workflow to come up with content and topic ideas. If you need any assistance in terms of how this tool could help you, please don't hesitate to reach out.-Abhinav (co-founder of Search Response)